Project Description



The challenge asked us to look at options for freshening up their brand. They wanted to bring it inline with the current marketplace trending. 

Our solution
We firstly refreshed the corporate branding to bring the logo, and it’s typeface, inline with modern design trends. The logo was to take on the look and feel of a luggage tag.

The client was very happy with their new logo, so they asked us to prepare some basic brand guidelines to keep the revised brand on track. The guidelines were put together to allow the brand to stay within it’s new brand identity, without being too restrictive. The client still uses them today to guide any outside resources on the use of their brand.

The client then asked us to look at branding their company Smart Car fleet. This proved to be such a huge success on marketing the company, that commissioned us to freshen up their current print collateral to promote their service.

What they say

The team at BGL did a great job for Their hands on approach to finding a creative solution for our needs what just what we required. They helped deliver a slicker brand, some excellent marketing collateral and comprehensive set of brand guidelines. Their ‘can do’ approach makes them a pleasure to deal with. Thanks guys and look forward to working with you again soon.
Rob Stross – Director



Creative Development
Graphic Design