Project Description


To Refresh the East Grinstead Sports Club Brand

The Challenge
As soon as East Grinstead Sports Club appointed Wave Leisure as their new operators for the site. It became necessary to align the two brands.

The Solution
Using the existing logo as a base. We updated the logo to incorporate the new Wave Leisure colours to give it a fresh new look.

There were two versions of the logo and appropriate collateral to consider. One being the charity that owns the site, and then a collaboration logo that incorporated the operators logo and brand.

These have now been pushed through the club with all appropriate marketing material allowing existing and new customers to easily recognise the club and it’s brand.